Data-driven solutions in CPG

Profit margins in the Consumer Packaged Goods (CPG) industry are fast dwindling due to rising costs, crippling supply chain mismanagement, and consumer spending habits veering towards frugality.

CPG companies need to leverage advanced analytics, real-time data integration, and predictive modelling to develop and execute data-driven sales and marketing strategies designed to drive revenue growth all year round

Solutions for CPG

Demand forecasting

Get ahead of rapidly changing consumer preferences with accurate demand forecasting. Unlock insights into seasonal trends that lead to powerful sales strategy implementations and build momentum for competitive growth.

Trade promotion planning

Carry out intuitive customer segmentation and targeting with data-backed insights. Develop marketing, pricing, and discount strategies that manipulate consumer purchasing behaviours to boost profitability.

Sales team efficiency

Digitally transform your sales team processes to optimize performance and accelerate success. Tap into data-driven decision making and automation that align territories, routes, and sales goals to eliminate uncertainty.

Transformative Results in CPG

25% improvement in demand forecasting accuracy
20% reduction in stockouts
15% rise in sales during promotional periods
10% reduction in excess inventory post-promotions
30% reduction in lead time-related delays
Timely restocking and order fulfilment

Resources

January 20, 2022

Telekom Malaysia: Scalable EPM Solutions for Data-Driven Success

Discover the global success story of Telekom Malaysia, a premier telecommunication services provider since 1984. Operating from various countries worldwide.

January 22, 2020

Air Asia: FP&A Modelling to Make Air Asia’s Financial Future Fly High

Embark on Air Asia's remarkable journey from 2 aircraft to Asia's 4th largest airline. Soaring high since 2001 with a fleet of 200+ and a 21,000+ strong staff.

January 21, 2020

Kimberly-Clark: Leveraging Financial Planning Solutions to Drive Revenue Growth

Discover Kimberly-Clark, a global leader in essential care products, delivering 'Better Care for a Better World.' Check out our solution here at Metora.